Wow. I was tweeted this great white paper @Mequoda written by Michael A. Stelzner, and had to share what I learned. It’s FREE, and there much more to this than what I have covered below. As I am currently developing a social media strategy (I know, strategies are bad) I will take all the free knowledge I can get. I even delayed eating my lunch so I could read the whole thing:
My personal takeaways:
· Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order.
· Twitter is used by 94% of marketers who have been using social media for years, followed closely by blogs.
· 81% of all marketers named the number 1 advantage of social media marketing is generating exposure for the business
· People aged 30 to 39 are most likely to be using social media marketing
· Nearly all marketers spending 6+ hours a week on social media marketing found exceptionally positive results.
· Overall marketing costs dropped when social media marketing was implemented.
Share this—if you found this report valuable, pass it along. Download the report here.
Did I mention I’m on Twitter? @saltzberg
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