Wow. I was tweeted this great white paper @Mequoda written by Michael A. Stelzner, and had to share what I learned. It’s FREE, and there much more to this than what I have covered below. As I am currently developing a social media strategy (I know, strategies are bad) I will take all the free knowledge I can get. I even delayed eating my lunch so I could read the whole thing:
My personal takeaways:
· Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order.
· Twitter is used by 94% of marketers who have been using social media for years, followed closely by blogs.
· 81% of all marketers named the number 1 advantage of social media marketing is generating exposure for the business
· People aged 30 to 39 are most likely to be using social media marketing
· Nearly all marketers spending 6+ hours a week on social media marketing found exceptionally positive results.
· Overall marketing costs dropped when social media marketing was implemented.
Share this—if you found this report valuable, pass it along. Download the report here.
Did I mention I’m on Twitter? @saltzberg
Tuesday, March 24, 2009
Why do you do what you do?
We brush our teeth because it we know prevents gum disease, tooth decay, and keeps our breath smelling fresh. We go to school to learn stuff, which leads to getting a job, and the ability to buy things. And then someday, we can afford to take vacations and relax, spend the money we’ve made and forget about brushing our teeth for a day or two (gross, jk, don’t do it).
I was thinking today about why we do the things we do. What I’ve said above isn’t rocket science or particularly insightful, but it shows the thought process behind an action or an inaction. That being said, can you back up everything you do with a reason?
In thinking about the “why” factor, how do you know when a communications strategy is working? What makes it a success? Well, that all depends on what your stated goals and objectives were before the project began. Was it to strengthen relationships, increase SEO, secure speaking engagements, drive Web site traffic, etc.? And even if you know your objectives, how do you know it’s time to adjust your expectations or definitions of success?
I often see blogs, wikis, Facebook groups etc. that have turned into ghost towns and wonder “what happened?” This is especially true on Twitter. People create accounts, tweet once, and go into hiding or something. I just want to ask “where did you go?!”
We often see people refer to their own personal social media successes for “duh!” reasons I won’t get into. But I’m interested in some real social media failures. Social media can be scary, so I know they’re out there. Own up; it’s ok to go there.
I was thinking today about why we do the things we do. What I’ve said above isn’t rocket science or particularly insightful, but it shows the thought process behind an action or an inaction. That being said, can you back up everything you do with a reason?
In thinking about the “why” factor, how do you know when a communications strategy is working? What makes it a success? Well, that all depends on what your stated goals and objectives were before the project began. Was it to strengthen relationships, increase SEO, secure speaking engagements, drive Web site traffic, etc.? And even if you know your objectives, how do you know it’s time to adjust your expectations or definitions of success?
I often see blogs, wikis, Facebook groups etc. that have turned into ghost towns and wonder “what happened?” This is especially true on Twitter. People create accounts, tweet once, and go into hiding or something. I just want to ask “where did you go?!”
We often see people refer to their own personal social media successes for “duh!” reasons I won’t get into. But I’m interested in some real social media failures. Social media can be scary, so I know they’re out there. Own up; it’s ok to go there.
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